Lines

I've been following the rise of branded content on the web - for better or for worse, it is here to stay as companies are exploring innovative vehicles for longer consumer engagement. I enjoy the branded entertainment experience when it is showcased in a sleek, intelligent and organic way. Lately, I have also been fascinated with design in all of its forms - and of course, the documentaries that give us a peek behind the design curtain. Objectifed is the new doc from the director of the awesome Helvetica doc that aired on PBS Independent Lens. The story of a font, you say? Yes, I kid you not, Helvetica was a super cool look at typography and graphic design. The follow-up doc canvasses the world of industrial design - highlighting the design philosophy and process for some everyday objects like OXO kitchen gadgets and Apple products. I wish it had delved a bit deeper into each, but the reflection from product designers and critics on the form & function, societal influence and future of design is worth checking out. A segment on the improved design of a toothpick brought an A HA moment to the theatre.

I've also been checking out the subtly branded Lexus LStudio website, which showcases original short docs, webisodes and films that offer a unique look at the world and inspire innovation (with the assumption that of course this is inspiring Lexus innovation as well). Their Lines short doc series travels the same road as Objectified, examining such commonplace things as how the personal space of a desk can shape our world. I enjoyed that piece, as I have newly transformed my desk at home with objects that comfort me every day and have inspired me to start this blog. Like my plant from the Doc Maven desk (see blog photo). There is also a fun webisode series, Web Therapy (starring Lisa Kudrow), which recently won a Webby Award.

Now get out there to innovate and be inspired in your world!